Chocky Fish are a Kiwi institution, a reward for a job well done!  Share them with your friends, family, workmates, take them to a party - everyone deserves a Chocky Fish. Box of 50 individually wrapped fish-shaped, raspberry flavoured marshmallow coated in a smooth...

Make a statement with our Chocky Fish Tee, a playful addition to your casual wardrobe. Crafted from soft, breathable fabric, this tee combines comfort with style. Featuring a charming Chocky Fish design, it's sure to spark conversations and spread smiles wherever you go. Wear...

Follow Dusty on his exciting zoo adventure! Dusty is the creation of author Vesna Wells, who as a Deliberate Act of Kindness for CF Awareness Month is donating the ENTIRE purchase price from each sale of her book to CFNZ!   The book is dedicated...

AS Colour Unisex Stone Wash Tee This stunning design is inspired by our very own Lizzie and her love of hydrangeas and it has been a huge crowd favourite so get in fast! The limited edition tee was originally designed for our #27MoreYears campaign...

We are so excited to announce the arrival of the stunning, LIMITED EDITION Fred Bear pendant. Created in a collaboration with the wonderful team at Silk & Steel, Fred has been lovingly crafted in either sterling silver or 14k gold finish. Featuring a fine...

Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....

AS Colour Unisex Stone Wash Tee The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

Infant Onesie Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion of the sale...

FRED Bear – Limited Edition, Handmade Teddy Bear Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that traveled all the way from London to New Zealand. Lishy created...

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

Add a sprinkle of sweetness to your kitchen decor with our Chocky Fish Tea Towel. Featuring the adorable, kiwi icon, fish-shaped treats, this tea towel brings joy to your daily chores. Made from durable and absorbent material, it's perfect as a functional or decorative...

Kids / Youth Tee Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion...

Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so excited...