We are so excited to announce the arrival of the stunning, LIMITED EDITION Fred Bear pendant. Created in a collaboration with the wonderful team at Silk & Steel, Fred has been lovingly crafted in either sterling silver or 14k gold finish. Featuring a fine...

The gorgeous linked hydrangea mug symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the...

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

AS Colour Unisex Stone Wash Tee This stunning design is inspired by our very own Lizzie and her love of hydrangeas and it has been a huge crowd favourite so get in fast! The limited edition tee was originally designed for our #27MoreYears campaign...

Chocky Fish are a Kiwi institution, a reward for a job well done!  Share them with your friends, family, workmates, take them to a party - everyone deserves a Chocky Fish. Box of 50 individually wrapped fish-shaped, raspberry flavoured marshmallow coated in a smooth...

Add a sprinkle of sweetness to your kitchen decor with our Chocky Fish Tea Towel. Featuring the adorable, kiwi icon, fish-shaped treats, this tea towel brings joy to your daily chores. Made from durable and absorbent material, it's perfect as a functional or decorative...

AS Colour Unisex Stone Wash Tee Our gorgeous Peonies hoodie featuring hand drawn flowers by CFNZs very own Lizzie McKay symbolises so many beautiful things, love, good fortune and happiness. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional,...

Keep you cold drinks colder and your hot drinks hotter! Featuring our iconic CF Month chocky fish, you'll be cooled and fueled in no time with our new stubby holder.

The beautiful blue hydrangea symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the hydrangea...

Wrap yourself in warmth and compassion with our DELIBERATE KINDNESS 1.0 Hoodie. Crafted from premium materials, this hoodie not only keeps you cozy but also spreads a message of intentional kindness wherever you go. The comfortable fit makes it the perfect garment for chilly...

Keep your head warm and your heart full with our DELIBERATE KINDNESS 1.0 Beanie. Made with soft, high-quality fabric, this beanie not only adds a stylish touch to your winter wardrobe but also serves as a symbol of Deliberate Acts of Kindness. Whether you're...

Make a statement with our Chocky Fish Tee, a playful addition to your casual wardrobe. Crafted from soft, breathable fabric, this tee combines comfort with style. Featuring a charming Chocky Fish design, it's sure to spark conversations and spread smiles wherever you go. Wear...

Follow Dusty on his exciting zoo adventure! Dusty is the creation of author Vesna Wells, who as a Deliberate Act of Kindness for CF Awareness Month is donating the ENTIRE purchase price from each sale of her book to CFNZ!   The book is dedicated...

Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....

AS Colour Unisex Stone Wash Tee Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta could deliver the equivalent of 27 years of full health to a person with cystic fibrosis. Curated...

FRED Bear – Limited Edition, Handmade Teddy Bear Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that traveled all the way from London to New Zealand. Lishy created...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

Infant Onesie Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion of the sale...

Fred completes any outfit and you can now wear him on a button badge. Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that travelled all the way from...

Kids / Youth Tee Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion...

AS Colour Stencil Hoodie The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for coffee or...

AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Stencil Hoodie Our gorgeous Peonies hoodie featuring hand drawn flowers by CFNZs very own Lizzie McKay symbolises so many beautiful things, love, good fortune and happiness. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial...

  Stanley Stella Mover Unisex Jogger  Heather Grey 1x1 rib waistband Round drawcords in matching body colour with metal tipping, metal eyelets, back patch pocket, 1x1 rib on hem Shell: brushed, 85% cotton - organic ring-spun combed, 15% polyester - recycled, fabric washed, light...