The gorgeous linked hydrangea mug symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the...

The beautiful blue hydrangea symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the hydrangea...

The Resilient Range The perfect gift - you are the enduring, the content and the withstanding.  With top notes of Muscade, Black Pepper and Burn Incense the Resilient range hints at all the layers that have made you who you are today. Your journey...

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

  Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so...

  Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so...

  Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so...

Sweatember Sweatband/Headband You can Sweat It this Sweatember and rock one of our awesome sweatbands. All profits go back in to supporting the programmes delivered by CFNZ.

Keep you cold drinks colder and your hot drinks hotter! Featuring our iconic CF Month chocky fish, you'll be cooled and fueled in no time with our new stubby holder.

The Resilient Gift Bundle from The Mint Republic Purchase this beautiful gift bundle of Resilient Candle, Diffuser and Perfume Roller for the amazing package price of $99 (RRP $147). The perfect gift - you are the enduring, the content and the withstanding.  With top...

Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so excited...

AS Colour Unisex Stone Wash Tee This is the official #27MoreYears campaign tee, we’re sure it will be your next CruelNeedsKind favourite too. Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta...