AS Colour Racerback Singlet Just Breathe is a racerback singlet, and a wardrobe staple for summer, and people who live in activewear! Limited edition tee by CruelNeedsKind for #27MoreYears. These singlets have been designed to support the recent announcement by Pharmac that Trikafta could deliver...

AS Colour Unisex Faded Tee This is our retro style, inspired by the #27MoreYears movement, with a look that will fit your life and your style, available in a range of colours. Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Unisex Stone Wash Tee Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta could deliver the equivalent of 27 years of full health to a person with cystic fibrosis. Curated...

 AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

Sweatember Sweatband/Headband You can Sweat It this Sweatember and rock one of our awesome sweatbands. All profits go back in to supporting the programmes delivered by CFNZ.

  Stanley Stella Mover Unisex Jogger  Heather Grey 1x1 rib waistband Round drawcords in matching body colour with metal tipping, metal eyelets, back patch pocket, 1x1 rib on hem Shell: brushed, 85% cotton - organic ring-spun combed, 15% polyester - recycled, fabric washed, light...

Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so excited...

AS Colour Racerback Singlet Our It's Possible Singlet is racerback style, and a wardrobe staple for summer, and people who live in activewear! Limited edition tee by CruelNeedsKind for #27MoreYears. These singlets have been designed to support the recent announcement by Pharmac that Trikafta could...

AS Colour Unisex Stone Wash Tee This is the official #27MoreYears campaign tee, we’re sure it will be your next CruelNeedsKind favourite too. Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta...