AS Colour Unisex Stone Wash Tee This is the official #27MoreYears campaign tee, we’re sure it will be your next CruelNeedsKind favourite too. Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta...

 AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so excited...

AS Colour Unisex Stone Wash Tee The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for...

AS Colour Stencil Hoodie The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for coffee or...

The beautiful blue hydrangea symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the hydrangea...

Chocky Fish are a Kiwi institution, a reward for a job well done!  Share them with your friends, family, workmates, take them to a party - everyone deserves a Chocky Fish. Box of 50 individually wrapped fish-shaped, raspberry flavoured marshmallow coated in a smooth...

Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....

Keep you cold drinks colder and your hot drinks hotter! Featuring our iconic CF Month chocky fish, you'll be cooled and fueled in no time with our new stubby holder.

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

AS Colour Racerback Singlet Just Breathe is a racerback singlet, and a wardrobe staple for summer, and people who live in activewear! Limited edition tee by CruelNeedsKind for #27MoreYears. These singlets have been designed to support the recent announcement by Pharmac that Trikafta could deliver...

AS Colour Unisex Stone Wash Tee Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta could deliver the equivalent of 27 years of full health to a person with cystic fibrosis. Curated...

Keep your head warm and your heart full with our DELIBERATE KINDNESS 1.0 Beanie. Made with soft, high-quality fabric, this beanie not only adds a stylish touch to your winter wardrobe but also serves as a symbol of Deliberate Acts of Kindness. Whether you're...

Wrap yourself in warmth and compassion with our DELIBERATE KINDNESS 1.0 Hoodie. Crafted from premium materials, this hoodie not only keeps you cozy but also spreads a message of intentional kindness wherever you go. The comfortable fit makes it the perfect garment for chilly...

FRED Bear – Limited Edition, Handmade Teddy Bear Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that traveled all the way from London to New Zealand. Lishy created...

Kids / Youth Tee Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion...

Infant Onesie Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion of the sale...