CF Awareness Month 2024 - Cruel Needs Kind

Introducing our latest retail collection, designed to embody the spirit of our Cruel Needs Kind campaign: DELIBERATE KINDNESS 1.0 Hoodie, Beanie, Chocky Fish Tea Towel, Tee, Socks, and Keep Cup. Each product is a testament to the power of intentional acts of kindness, inviting you to make a positive impact with every purchase. Spread love, empathy, and hope with us —one product at a time.

CF Awareness Month 2024

Deliberate Kindness 1.0 Hoodie Deliberate Kindness 1.0 Hoodie
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Deliberate Kindness 1.0 Hoodie - Aqua
Wrap yourself in warmth and compassion with our DELIBERATE KINDNESS 1.0 Hoodie. Crafted from premium materials, this hoodie not only keeps you cozy but also spreads a message of intentional kindness wherever you go. The comfortable fit makes it the perfect garment for chilly...
$78.00
$0.00
$78.00
  • Aqua
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The Chocky Fish Tee The Chocky Fish Tee
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The Chocky Fish Tee - White
Make a statement with our Chocky Fish Tee, a playful addition to your casual wardrobe. Crafted from soft, breathable fabric, this tee combines comfort with style. Featuring a charming Chocky Fish design, it's sure to spark conversations and spread smiles wherever you go. Wear...
$40.00
$40.00
  • White
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Deliberate Kindness 1.0 Beanie
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Deliberate Kindness 1.0 Beanie - Grey Marle
Keep your head warm and your heart full with our DELIBERATE KINDNESS 1.0 Beanie. Made with soft, high-quality fabric, this beanie not only adds a stylish touch to your winter wardrobe but also serves as a symbol of Deliberate Acts of Kindness. Whether you're...
$40.00
$0.00
$40.00
  • Grey Marle
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The Chocky Fish Tea Towel The Chocky Fish Tea Towel
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The Chocky Fish Tea Towel - White
Add a sprinkle of sweetness to your kitchen decor with our Chocky Fish Tea Towel. Featuring the adorable, kiwi icon, fish-shaped treats, this tea towel brings joy to your daily chores. Made from durable and absorbent material, it's perfect as a functional or decorative...
$45.00
$45.00
  • White
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Chocky Fish Socks - Pre-order Chocky Fish Socks - Pre-order
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Chocky Fish Socks - Pre-order - White
Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....
$40.00
$40.00
  • White
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Chocky Fish Tumbler
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Chocky Fish Tumbler - White
Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...
$40.00
$40.00
  • White
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Chocky Fish - Box of 50 Chocky Fish - Box of 50
Chocky Fish - Box of 50
Chocky Fish are a Kiwi institution, a reward for a job well done!  Share them with your friends, family, workmates, take them to a party - everyone deserves a Chocky Fish. Box of 50 individually wrapped fish-shaped, raspberry flavoured marshmallow coated in a smooth...
$50.00
$50.00
Chocky Fish Stubby Holder - Fueled and Cooled! Chocky Fish Stubby Holder - Fueled and Cooled!
Chocky Fish Stubby Holder - Fueled and Cooled!
Keep you cold drinks colder and your hot drinks hotter! Featuring our iconic CF Month chocky fish, you'll be cooled and fueled in no time with our new stubby holder.
$9.99
$9.99
NEW The Hydrangea Hedgerow Mug by CFNZ NEW The Hydrangea Hedgerow Mug by CFNZ
NEW The Hydrangea Hedgerow Mug by CFNZ
The gorgeous linked hydrangea mug symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the...
$19.99
$19.99
Blue Hydrangea Mug by CFNZ - Limited stock remaining Blue Hydrangea Mug by CFNZ - Limited stock remaining
Blue Hydrangea Mug by CFNZ - Limited stock remaining
The beautiful blue hydrangea symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the hydrangea...
$19.99
$19.99
Our Bestselling Lizzie Tee is back for a limited time! Our Bestselling Lizzie Tee is back for a limited time!
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Our Bestselling Lizzie Tee is back for a limited time! - Blue
AS Colour Unisex Stone Wash Tee This stunning design is inspired by our very own Lizzie and her love of hydrangeas and it has been a huge crowd favourite so get in fast! The limited edition tee was originally designed for our #27MoreYears campaign...
$59.00
$59.00
  • Blue
  • Black
  • Mauve
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Fred Bear Button Badge Fred Bear Button Badge
Fred Bear Button Badge
Fred completes any outfit and you can now wear him on a button badge. Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that travelled all the way from...
$5.00
$5.00
Fred Bear Fred Bear
Fred Bear
FRED Bear – Limited Edition, Handmade Teddy Bear Hi I’m FRED Bear! I’m the cute and cheeky friend that was inspired by the distinctive original painting by Andy Lish (Lishy, my Dad) that traveled all the way from London to New Zealand. Lishy created...
$195.00
$195.00
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