Wrap yourself in warmth and compassion with our DELIBERATE KINDNESS 1.0 Hoodie. Crafted from premium materials, this hoodie not only keeps you cozy but also spreads a message of intentional kindness wherever you go. The comfortable fit makes it the perfect garment for chilly...

AS Colour Unisex Stone Wash Tee This stunning design is inspired by our very own Lizzie and her love of hydrangeas and it has been a huge crowd favourite so get in fast! The limited edition tee was originally designed for our #27MoreYears campaign...

Make a statement with our Chocky Fish Tee, a playful addition to your casual wardrobe. Crafted from soft, breathable fabric, this tee combines comfort with style. Featuring a charming Chocky Fish design, it's sure to spark conversations and spread smiles wherever you go. Wear...

AS Colour Stencil Hoodie The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for coffee or...

AS Colour Unisex Stone Wash Tee The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for...

Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....

Keep your head warm and your heart full with our DELIBERATE KINDNESS 1.0 Beanie. Made with soft, high-quality fabric, this beanie not only adds a stylish touch to your winter wardrobe but also serves as a symbol of Deliberate Acts of Kindness. Whether you're...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

 AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

Infant Onesie Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion of the sale...

Kids / Youth Tee Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion...

  Stanley Stella Mover Unisex Jogger  Heather Grey 1x1 rib waistband Round drawcords in matching body colour with metal tipping, metal eyelets, back patch pocket, 1x1 rib on hem Shell: brushed, 85% cotton - organic ring-spun combed, 15% polyester - recycled, fabric washed, light...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Unisex Stone Wash Tee Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta could deliver the equivalent of 27 years of full health to a person with cystic fibrosis. Curated...

AS Colour Stencil Hoodie CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck,...

The gorgeous linked hydrangea mug symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the...

The beautiful blue hydrangea symbolises serenity, calmness, and tranquility. What better vibes could you ask for while you enjoy a tea, coffee or hot chocoloate in one of our gorgeous new hydrangea mugs. Created from a drawing by CFNZs talented Lizzie McKay, the hydrangea...

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

  Grab your chance to own this unique piece of Art! During CF Month 2022 a collection of amazing artists performed a Deliberate Act of Kindness, each creating a piece of art depicting what Cruel Needs Kind meant for them. Now we are so...