Wrap yourself in warmth and compassion with our DELIBERATE KINDNESS 1.0 Hoodie. Crafted from premium materials, this hoodie not only keeps you cozy but also spreads a message of intentional kindness wherever you go. The comfortable fit makes it the perfect garment for chilly...

AS Colour Unisex Stone Wash Tee This stunning design is inspired by our very own Lizzie and her love of hydrangeas and it has been a huge crowd favourite so get in fast! The limited edition tee was originally designed for our #27MoreYears campaign...

AS Colour Unisex Stone Wash Tee The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for...

Step into comfort and kindness with our Chocky Fish Socks. These sweet socks feature a whimsical Chocky Fish pattern, adding a touch of fun to your everyday attire. Made from high-quality materials, they're not only soft and cozy, but also durable for long-lasting wear....

AS Colour Unisex Stone Wash Tee Our gorgeous Peonies hoodie featuring hand drawn flowers by CFNZs very own Lizzie McKay symbolises so many beautiful things, love, good fortune and happiness. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional,...

Make a statement with our Chocky Fish Tee, a playful addition to your casual wardrobe. Crafted from soft, breathable fabric, this tee combines comfort with style. Featuring a charming Chocky Fish design, it's sure to spark conversations and spread smiles wherever you go. Wear...

Keep your head warm and your heart full with our DELIBERATE KINDNESS 1.0 Beanie. Made with soft, high-quality fabric, this beanie not only adds a stylish touch to your winter wardrobe but also serves as a symbol of Deliberate Acts of Kindness. Whether you're...

AS Colour Stencil Hoodie The stunning Blooming Lungs drawing by CFNZs Lizzie McKay symbolises new life and growth. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial support so families can access vouchers and allowances for coffee or...

AS Colour Stencil Hoodie Our gorgeous Peonies hoodie featuring hand drawn flowers by CFNZs very own Lizzie McKay symbolises so many beautiful things, love, good fortune and happiness. All of the proceeds from the sale of our merchandise goes towards providing practical, emotional, and financial...

Sip sustainably and spread sweetness with our Chocky Fish Keep Cup Tumbler. Made from eco-friendly materials, this re-useable cup is perfect for enjoying your favorite beverages on the go. With a charming Chocky Fish design its a stylish way to reduce waste and make...

AS Colour Unisex Stone Wash Tee Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed to support the recent announcement by Pharmac that Trikafta could deliver the equivalent of 27 years of full health to a person with cystic fibrosis. Curated...

 AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...

AS Colour Unisex Faded Tee This is our retro style, inspired by the #27MoreYears movement, with a look that will fit your life and your style, available in a range of colours. Limited edition tee by CruelNeedsKind for #27MoreYears. These tees have been designed...

Kids / Youth Tee Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion...

Infant Onesie Limited sizes and stock remaining It’s a cruel twist of fate that brings CF to newborn life. Two people who by ill luck, carry the same gene without knowing it. CF is cruel but kindness can work wonders. A portion of the sale...

AS Colour Racerback Singlet Just Breathe is a racerback singlet, and a wardrobe staple for summer, and people who live in activewear! Limited edition tee by CruelNeedsKind for #27MoreYears. These singlets have been designed to support the recent announcement by Pharmac that Trikafta could deliver...

AS Colour Racerback Singlet Our It's Possible Singlet is racerback style, and a wardrobe staple for summer, and people who live in activewear! Limited edition tee by CruelNeedsKind for #27MoreYears. These singlets have been designed to support the recent announcement by Pharmac that Trikafta could...

AS Colour Unisex Stone Wash Tee CruelNeedsKind is our campaign run during Cystic Fibrosis Awareness Month in May to raise awareness and funds to support our CF community. It’s a cruel twist of fate that brings CF to newborn life. Two people who by...